In the mid-1980s, Harold F. Weitzen coined and trademarked the term “infopreneur.” According to the Cambridge Dictionary, “An infopreneur is an entrepreneur who makes money by collecting, organizing and selling information mainly in a niche market.” Weitzen realized that as society became increasingly complex, certain information became increasingly valuable. Particularly to entrepreneurs, who were able to pay for…
Content marketing is a critical part of any business’s overall marketing strategy. In fact, a whopping 97% of marketers say that content was important to their marketing strategies in 2021. But content marketing doesn’t happen overnight. If you’re looking to expand your content strategy or simply need help getting content out there, you might think…
You may not be surprised to learn that the majority of law firms don’t bother to run a blog. They may put up websites with their services and contact information, but then they leave it alone. This is a huge mistake. Blogging for SEO is vital for law firms because they are an incredibly cost-effective,…
When you’re aiming to get conversions and spread the word about your company, you might be focused on consistent blogging or engaging social media posts. These strategies are crucial to your digital marketing efforts, but you may be missing one crucial opportunity: email marketing. Email marketing for SaaS companies can be highly effective, but only…
Your content marketing strategy probably already involves content like social media posts, blogs, and emails. But many small businesses are intimidated by long-form content. However, the benefits are more than worth the time and effort you’ll be investing. Long-form content has been shown to perform better for organic search, offer more room for backlinks, and…
If you’re a small business owner, you’re likely tempted to hire a freelance writer to take care of your content marketing needs. There’s a good chance you’re intimidated by the idea of working with an agency, thinking that agencies only work with huge corporations. Hiring a freelance writer and working with an agency like WriterArmy…
SaaS (software as a service) is nothing new, nor is it rare anymore. A whopping 99% of businesses use at least one SaaS solution in their daily operations. If you’re in the SaaS field, you’ve got a huge audience to reach out to, and content marketing is an excellent and cost-effective way to do that. …
People love voicing their opinions on everything from restaurant choices to politics. So prompting audiences with strategic LinkedIn polls is an easy way to increase your brand’s engagement. By posting polls on LinkedIn, not only can you gain valuable insight into the minds of your customers, but you can also get higher exposure and brand…
As one of the world’s biggest retailers, Amazon ships a whopping 1.6 million packages each day. If you want your product to be in those packages, then you’ll need to bring in customers. Optimizing your Amazon product description is one of the easiest and most effective ways to do just that. But optimizing your product…
Finding the right white label content creators for your agency’s needs can be hard. Some writers are too expensive, others don’t have the industry knowledge you need, and still others won’t be able to accommodate all of your white label content needs. But at WriterArmy, we work with you to provide knowledgeable, reasonably priced, all-encompassing…