LinkedIn is now one of the most important platforms to showcase your professional value, connect with people and grow your business and network. It offers a variety of features that can help you expand your reach and promote yourself or your business. One of these features is adding a promotion. Adding a promotion on LinkedIn…
As we drive deeper into the digital age, a number of social media platforms have become increasingly important in the business world. But when it comes to B2B marketing, no social media platform offers a better avenue than LinkedIn. If you are a beginner in LinkedIn B2B marketing, don’t fret. This article is the ultimate…
With LinkedIn being the largest B2B social media platform, having a business page on LinkedIn is an essential step for any company looking to boost its online presence, generate leads, and drive sales. In this article, we will provide you with a step-by-step guide on how to create a business page on LinkedIn that attracts…
As a social media platform dedicated to professional networking, LinkedIn has proved to be invaluable to businesses looking to boost their B2B marketing efforts. One particular feature that makes it stand out when it comes to B2B marketing is InMail, which can be used to help you reach professionals in your target market and connect…
In the B2B sales space, a lot of professionals talk about LinkedIn InMail Messages. This is unsurprising when you consider that they are messages you must pay to send in a platform where regular messaging is free. Moreover, if you have someone’s email, you can also email them for free. However, email has drawbacks too,…
Writing cold emails and getting any kind of response is incredibly difficult, and it’s often a frustrating process. You don’t have a prior relationship with your email recipients you can rely on to give you hope for a response, and because you’ve not interacted with them before, your email may likely be lost in their…
SaaS (software as a service) is nothing new, nor is it rare anymore. A whopping 99% of businesses use at least one SaaS solution in their daily operations. If you’re in the SaaS field, you’ve got a huge audience to reach out to, and content marketing is an excellent and cost-effective way to do that. …
It’s no secret by now that content marketing is becoming one of the most popular and effective ways to draw business to companies. Many businesses who are directly targeting customers are using content marketing to their advantage, whether that means consistently posting to social media, creating informational videos, or inviting their audiences to read their…
If you’re in the world of B2B (business-to-business), you face unique challenges when it comes to marketing. You’re not just trying to get the attention of the everyday consumer, but you’re trying to get the attention of others in the know. Content marketing for B2B might seem intimidating, but it’s not impossible. Here are a…