As we drive deeper into the digital age, a number of social media platforms have become increasingly important in the business world. But when it comes to B2B marketing, no social media platform offers a better avenue than LinkedIn. If you are a beginner in LinkedIn B2B marketing, don’t fret. This article is the ultimate…
With LinkedIn being the largest B2B social media platform, having a business page on LinkedIn is an essential step for any company looking to boost its online presence, generate leads, and drive sales. In this article, we will provide you with a step-by-step guide on how to create a business page on LinkedIn that attracts…
As a social media platform dedicated to professional networking, LinkedIn has proved to be invaluable to businesses looking to boost their B2B marketing efforts. One particular feature that makes it stand out when it comes to B2B marketing is InMail, which can be used to help you reach professionals in your target market and connect…
Do you have a generic LinkedIn URL that’s hard to remember and not reflective of your personal brand? Are you wondering how it may be affecting your profile’s visibility? If so, this article is for you. Here’s why and how to change your LinkedIn URL. Image Source: Businessinsider Why Change Your LinkedIn URL? Changing your…
In today’s business world, networking is everything. With the advent of social media platforms, it has become easier than ever to connect with people virtually. And when it comes to professional networking, LinkedIn has become the go-to platform for millions of users. With over 700 million members, it is the largest professional networking platform today….
Are you telling the story you want to tell with your LinkedIn profile? You can when you optimize your LinkedIn profile for recruiters. What exactly is your brand? Why should anyone choose your brand over others? How do you deliver on what you promise to those who use your product or service? An ideally optimized LinkedIn…
The moment has arrived! The powers that be have finally granted you that promotion you have been working so diligently toward. Your efforts and hard work have been rewarded and you have a gratifying new position or job title along with that awesome pay raise. Or maybe the new job which you dreamed about, applied to,…
People love voicing their opinions on everything from restaurant choices to politics. So prompting audiences with strategic LinkedIn polls is an easy way to increase your brand’s engagement. By posting polls on LinkedIn, not only can you gain valuable insight into the minds of your customers, but you can also get higher exposure and brand…