Over the last 20 years or so, the Internet has changed our lives in ways we couldn’t have ever imagined. These days, nearly 1/3 of adults in America say they are online “almost constantly,” according to Pew Research. So, it only makes sense that your business would need to have a pleasant online presence to attract potential customers. Your company may already have a content marketing strategy, but did you know that the design of your website can impact your efforts? Read on to discover how web design affects content marketing and how you can improve your results.
Creates a Good First Impression
Within the first couple of seconds of being on a website, customers can determine whether or not they would want to make a purchase. That first impression is key to capturing your audience’s attention and showing that you are worthy of their business. If your website is cluttered and slow to load, users will be much less likely to continue browsing than they would be if your website was easy to navigate and quick to access.
Perhaps a customer has seen a link to a blog post of yours on social media. They might even go so far as to click the link and start to read the blog, but if they’re taken to an ineffective website, they probably won’t consume all of the content before clicking away. Ensuring that your web design creates a good first impression makes it much more likely that buyers will consume the content available on your site.
Improves Readability With Your Web Design
As users continue to browse, you want them to have a positive experience. Let’s go back to our previous example. Say that user who clicked on your blog post came to your website to find a bunch of flashy colors and a background that clashed with your blog. It would be quite hard for them to gain any value from your content if they’re too distracted by a poorly designed website.
However, an effective web design can increase readability and make it easier for potential customers to consume your content. You’ll want to ensure that the fonts and color is used throughout your website are consistent and complementary, so the user experience is easier on the eyes. The more enjoyable the user experience is, the more time a user will likely spend on your website.
(image from https://www.goodfirms.co/resources/web-design-research-small-business)
Brings More Mobile Users
When you’re thinking about your website design, it would be a fatal mistake to neglect mobile users. More than half of all web traffic these days comes from mobile devices. So, it’s vital to make sure that your website is accessible and appealing to mobile users as well as those browsing on a desktop.
Even if your website looks great on a traditional format, a poor mobile appearance can seriously impact your overall performance. Be sure that your website and all of its elements load quickly and are easy to read on mobile devices. This may involve changing your fonts or colors, removing a few visual elements, or adding a new navigation element to make the overall experience more pleasant for mobile users.
Makes Your Content More Accessible
At the end of the day, no matter what type of device a customer is browsing on, you want to ensure that your content is as accessible as possible. If your audience has to hunt for specific content on your website, they’re likely to give up pretty quickly. However, if you make your content easy and quick to access, you’ll find that audiences stick around longer and are more likely to gain value from your efforts.
In the past, complex navigation menus could make it difficult to find what you were looking for on a website. These days, though, more websites are adopting convenient features such as search bars and dropdown menus. It may also be worth it to incorporate a site map onto your website, ensuring that potential customers can find what they’re looking for with just a few clicks.
Web Design Best Practices
You don’t need to be an expert in web design to ensure that your website is pleasant to look at and user-friendly in its operations. There are a few easy best practices you can implement to improve your website in just a matter of moments.
First, make sure your website is segmented into various categories to make it easier to navigate. For instance, consider making separate pages for closely related products instead of having all of your offerings on the same page. You’ll also want to make sure that you have an easily accessible navigation bar, either on the top or the side of the page, so users can browse and switch categories with ease.
You might be tempted to pack as much content as you can onto your website, but avoid falling into the trap of overcrowding. Too much content on any given page can make your audience feel overwhelmed. Be sure to space out your content and organize it in a logical flow.
Finally, you may be producing a fair amount of written content, but don’t forget to incorporate visuals as well. From simple infographics to more complex videos, visual elements can help grab your audience’s attention, solidify your brand in their heads, and solidify your business as an industry authority.
Create the Ultimate Website With WriterArmy
Whether you want to finetune your website or do a total overhaul, WriterArmy has the expertise to bring your web presence into the future. We are proud to be one of the most trusted content marketing agencies in the Seattle area, having worked with companies from all around the world.
In everything we do, we work directly with you to understand your unique goals and expectations. Our team has more than a decade of content marketing experience and is always here to address your questions or concerns. If you’re aiming to increase brand awareness, improve your SEO rankings, or attract more leads, WriterArmy can help.
To learn more about our content marketing services, contact WriterArmy today for a free quote!