Content marketing has been an increasingly popular part of digital marketing as a whole. But even within content marketing, there are segments that are becoming more commonplace, such as video content marketing.
By harnessing the power of video content marketing, you can bring a whole new audience to your company. If you’re not already using video content marketing, these 10 reasons should convince you to start.
Social media is a huge part of marketing today, and video content marketing lends itself incredibly well to nearly any social platform. Not only will they grab your audience’s attention, but they’re also infinitely shareable. If you can make a video that’s entertaining and informative, your viewers will share your content with their followers, and so on. This modern “word of mouth” is an incredible tool for bringing new audiences to your brand organically.
(image from https://www.wyzowl.com/video-marketing-statistics/)
Hold Your Audience’s Attention With Video Content Marketing
When you’re presented with a giant wall of text, it’s easy to get bored within a paragraph or two. But when you come across a video containing the same information, you’re more likely to watch the entire thing and remember that information. In fact, according to Impact, “viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.” Even if your viewers don’t watch your entire video, you can ensure they get the most important information by including it right at the beginning or providing a breakdown of the different sections, so your audience knows just where to go.
Make an In-Depth Explainer
Sometimes, you might need to explain how a product or service works. But it can be hard to convey those instructions through traditional text. Videos are excellent tools for explainer content. You can not only explain how to use a product or take advantage of a service, but you can actually walk your audience through the process. That way, they’ll feel more confident in purchasing from you, since they know exactly what will be expected of them.
Appeal to Desktop and Mobile Users
It’s no surprise that mobile users are big on video consumption. A whopping 75% of viewers around the world watch videos on their mobile devices. Still, there is a significant portion of your audience who consume video on their desktops as well. Video works well on both platforms, meaning that you can reach a huge range of potential customers all with the same content.
Boost Your SEO Rankings
You likely already know the benefits of adding SEO keywords to your blogs and social media posts. But videos can have a surprising impact on your overall SEO performance as well. When you have videos embedded on your website, visitors are more likely to stick around longer. The longer the average visitor stays on your website, the more appealing it is to Google. Simply having a video or two on your website can give you a big boost in your search engine ranking and bring increased traffic to your website.
Prove Your Industry Authority
Video content marketing can not only help you promote your products, but it can also be a great tool for promoting your business as a whole. High-quality, relevant, and informative videos can speak volumes for your reliability and professionalism, helping you to prove yourself as an industry authority. Plus, if you use video marketing to highlight testimonials from past customers, you can promote your standing as an expert even more.
Reach Huge New Audiences
Some audiences can’t, or simply don’t want to, read through blog posts or check your social media channels for updates. For these audiences, video is virtually the only way to get through to them. So, video content marketing can open you up for entirely new audiences that you weren’t reaching previously. On top of that, you’ll be able to bring your brand to video-centric social media platforms like YouTube and TikTok.
Increase Brand Awareness
Spreading the word about your brand is one of the most crucial ways to attract and keep audiences. After all, how can potential customers buy from you if they don’t know you’re out there? Since videos are so shareable and can be posted everywhere from your website to your email threads to your social media channels, you have a much greater chance of getting those precious shares and spreading your message to new audiences.
Make Your Message Stick
Videos can both get the word out about your company and make your imaging stick in customers’ minds. Maybe you have the same person speaking in every video. Perhaps you play the same background music or end videos with the same sign-off. Even something as simple as including your logo at the end of every video is a surefire way to make sure your audience remembers you. And, the more exposure you get, the more people will begin to remember your brand, your products, and your mission.
Above all, video content marketing can be an excellent way to increase conversions. All of the previous benefits can come together in this one simple point. By reaching larger audiences, proving yourself as an industry authority, and increasing brand awareness, you’re much more likely to get more conversions. Whether your goal is to get people to sign up for your newsletter, visit a specific landing page, or purchase a product, you can tailor your video content marketing strategy to reach your unique goals.
Video content marketing is here to stay. If you haven’t begun crafting your strategy yet, or if you need help tweaking and perfecting your methods to get better results, WriterArmy can help. Our team has worked with thousands of clients in all the most in-demand verticals, helping them craft personalized content marketing strategies that work for their special circumstances. To learn more about our content creation and content marketing services, contact WriterArmy today for a free consultation!