Equity crowdfunding is a legal method by which individuals and businesses can raise capital online. This method doesn’t rely on an exchange of services or products as many other finance-gathering operations do. Instead, it depends on the generosity of various investors who have been invited to participate in the company’s equity growth. Usually, equity crowdfunding…
Automating chat conversations is a relatively new phenomenon. “You’re going to put a robot on my website?” Years ago, this is what business owners thought when we mentioned the idea of automated chat conversations on their websites. The timing was still a little early and the technology wasn’t quite as advanced yet. There are many…
Press release SEO best practices are more important than ever before. In the days before the dawn of the internet, press releases were shared in the newspaper or perhaps on television. But today, we get the majority of our news on the World Wide Web. So, to help get your press release in front of…
The number one struggle for most new coaches revolves around one thing: securing clients. Coaching is a service-oriented business, and most coaches became coaches because they feel compelled to serve. It’s part of what fulfills them and is at least as important as turning it into a viable living. However, that means securing clients. Early…
Micro niches for blogging have introduced a whole new way to utilize this key content marketing outlet. Blogging may seem like a thing of the past, but it is truly more effective than ever. What was once an easy way for individuals to post about their lives and opinions has now become a powerful tool…
In the mid-1980s, Harold F. Weitzen coined and trademarked the term “infopreneur.” According to the Cambridge Dictionary, “An infopreneur is an entrepreneur who makes money by collecting, organizing and selling information mainly in a niche market.” Weitzen realized that as society became increasingly complex, certain information became increasingly valuable. Particularly to entrepreneurs, who were able to pay for…
Being a good copywriter involves more than having a way with words. You’ll also need to know how to work with clients and communicate with them effectively. To do that, there are quite a few copywriting terms you’ll want to familiarize yourself with. Some copywriting terms, like “headline” or “audience,” are self-explanatory. Other terms, though,…
Content marketing is a critical part of any business’s overall marketing strategy. In fact, a whopping 97% of marketers say that content was important to their marketing strategies in 2021. But content marketing doesn’t happen overnight. If you’re looking to expand your content strategy or simply need help getting content out there, you might think…
You may not be surprised to learn that the majority of law firms don’t bother to run a blog. They may put up websites with their services and contact information, but then they leave it alone. This is a huge mistake. Blogging for SEO is vital for law firms because they are an incredibly cost-effective,…
When you’re aiming to get conversions and spread the word about your company, you might be focused on consistent blogging or engaging social media posts. These strategies are crucial to your digital marketing efforts, but you may be missing one crucial opportunity: email marketing. Email marketing for SaaS companies can be highly effective, but only…