Many businesses have recognized the benefits of creating a content marketing strategy, but it can be time-consuming and stressful to manage your own team of writers. That’s why content marketing agencies have become so popular over the last several years. Marketing agencies can be incredibly helpful for businesses looking to extend their reach and prove…
Content agencies are in high demand today with businesses all over the world needing quality blogs, articles, webpage content, emails, newsletters, and so much more available to generate solid leads and drive traffic. Three of the biggest names in content marketing right now include WriterArmy, Compose.ly, and Scribly. Each service comes with many excellent benefits…
Micro niches for blogging have introduced a whole new way to utilize this key content marketing outlet. Blogging may seem like a thing of the past, but it is truly more effective than ever. What was once an easy way for individuals to post about their lives and opinions has now become a powerful tool…
LinkedIn has nearly 830 million users, stretched out over more than 200 countries and territories across the globe, according to Business of Apps. It is the preeminent platform for business professionals of all varieties. Standing out on LinkedIn is a tremendous advantage, irrespective of your product or service. Interestingly, all successful LI profiles have one thing…
Though first conceived, created, and implemented around 2008, it’s only been in the last five years that blockchain, the underlying technology supporting Bitcoin, has made its way into the public consciousness. It was Bitcoin, the first digital cryptocurrency, which allowed blockchain to rise to prominence. Still, half a decade past Bitcoin’s stratospheric rise, blockchain’s enormous…
In the mid-1980s, Harold F. Weitzen coined and trademarked the term “infopreneur.” According to the Cambridge Dictionary, “An infopreneur is an entrepreneur who makes money by collecting, organizing and selling information mainly in a niche market.” Weitzen realized that as society became increasingly complex, certain information became increasingly valuable. Particularly to entrepreneurs, who were able to pay for…
Being a good copywriter involves more than having a way with words. You’ll also need to know how to work with clients and communicate with them effectively. To do that, there are quite a few copywriting terms you’ll want to familiarize yourself with. Some copywriting terms, like “headline” or “audience,” are self-explanatory. Other terms, though,…
Content marketing is a critical part of any business’s overall marketing strategy. In fact, a whopping 97% of marketers say that content was important to their marketing strategies in 2021. But content marketing doesn’t happen overnight. If you’re looking to expand your content strategy or simply need help getting content out there, you might think…
You may not be surprised to learn that the majority of law firms don’t bother to run a blog. They may put up websites with their services and contact information, but then they leave it alone. This is a huge mistake. Blogging for SEO is vital for law firms because they are an incredibly cost-effective,…
When you’re aiming to get conversions and spread the word about your company, you might be focused on consistent blogging or engaging social media posts. These strategies are crucial to your digital marketing efforts, but you may be missing one crucial opportunity: email marketing. Email marketing for SaaS companies can be highly effective, but only…